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Singer Partners with MSI

Singer the nation’s premier consumer durables retailer has partnered with Taiwan-based gaming giant MSI (Miscro-Star International) to usher in a new era for Sri Lanka’s gaming and content creating communities.

Together with MSI, Singer is now ideally placed to support Sri Lankan gamers and creators to make the gaming experience more competitive, personalised and accessible.

Shanil Perera, Marketing Director, Singer Sri Lanka PLC said, “We are extremely excited in partnering with MSI, recognised as a high-profile and well-respected brand name in the global gaming arena. By introducing MSI laptops with innovative technologies to the local market for the first time we aim to empower gamers and creators. Answering the call from our gaming community, the MSI range covers everyone from the casual gamer, to professional gamers, with groundbreaking products and next-gen software contributing to the PC gaming experience and helping to advance the industry.” Singer now offers MSI Gaming Laptops which are built with state-of-the-art gaming technology guaranteeing quality and performance with the promise of a truly enriching gaming experience.

Singer, which has earned a reputation for building brands and developing market segments, as a large format retailer is able to meet the demand from the gaming market by supplying the MSI portfolio to consumers island-wide. Additionally, Singer has the ability to cater to smaller IT partners in selected locations throughout the network.

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