Hayleys Solar, the renewable energy arm of Hayleys Fentons Limited announces its Silver award win at Dragons of Sri Lanka, part of the esteemed Dragons of Asia 2024, for its flagship campaign “Live a Life Full of Light”.

This accolade highlights Hayleys Solar’s dedication to excellence in marketing communications and its mission to promote renewable energy solutions to Sri Lanka.

In the midst of Sri Lanka’s severe power crisis, exacerbated by economic challenges and electricity rationing, Hayleys Solar emerged as a beacon of hope. The “Live a Life Full of Light” campaign effectively positioned solar power as a practical and affordable solution, resonating deeply with those affected by power outages and showcasing a brighter, sustainable future.

The campaign successfully reached consumers through a comprehensive multi-channel approach, leveraging both digital and traditional media. By showcasing real-life stories and testimonials from families, Hayleys Solar was able to demonstrate its credentials among its audience.

This connection was further strengthened through immersive experiences at various exhibitions and Hayleys Solar Experience Centres island-wide, allowing potential customers to engage directly with the brand and its innovative solar solutions.

“Winning the Silver award is a significant milestone for us,” said Hasith Prematillake, Managing Director of Hayleys Fentons Limited. “Our campaign resonates deeply with our mission to encourage sustainable living through solar power.

Roshane Perera, Chief Executive Officer of Hayleys Solar, remarked, “This award highlights our passion for making a difference in people’s lives. We’re proud to lead the charge in promoting solar energy and continue to work towards a sustainable future.”