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Consistency – Key To Our Victory – Singer DM

Singer (Sri Lanka) PLC. being a trusted brand for local consumers with its diversified product portfolio was able to bag the People’s Brand of the Year 2021 for the 15th consecutive year at the recently concluded SLIM Brand Excellence Awards 2021.

The Sri Lanka Institute of Marketing (SLIM) and Nielsen Sri Lanka – one of the largest information and research companies in the world which provides market research expertise conduct this event annually. The public acts as the panel of judges here and are able to rate their favourite brands, personalities, advertisements, films, tele-dramas etc.

Singer Director Marketing, Shanil Perera spoke to Ceylon Today to share his thoughts on this achievement. Below are excerpts of the interview.

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